MDU Market

Do you know how big the multi-family market really is?

Roughly one out of three households live in an multi-family unit. There are over 23.1 Million housing units spread across 286,000 community associations, according to Community Associations Institute. (This has grown from 10,000 communities and 2.1 million residents in 1970).

Total multifamily in 2006 starts was roughly 300,000 new units, according to the National Apartment Association (NAA). Who is serving all of these new apartment units?

The average apartment rent across the U.S. in 2006 was $896 a month, up 4.2% from the same period a year ago, and occupancy rates averaged 96.2%, according to MPF YieldStar, a real estate market research company.

The cable TV industry has grown dramatically in the U.S. in recent years. Now with 66.9 million cable subscribers, the cable industry is adding an expected 14.5 million telephone subscribers by 2009, according to Convergence Consulting.

According to Niellson, the average cable TV subscriber receives 104.2 cable channels in 2006, up from 41.1 channels just 11 years ago. However, the average subscriber only watches 15.7 of these channels today, up from 10.1 two years ago. Do you offer the right channels to your MDU subscribers?